Brand Comparison
Sans Soucis vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.3)
Rating7.3/109/10
Price RangeMid-Range ($$)Budget ($)
Founded19362014
OriginGermanySouth Korea
Products219
Best ForMature, Dry, normalCombo, Oily, Sensitive, Dry
PhilosophyClassical German apothecary skincare — sun protection, anti-aging, chassis for the traditional parfumerie.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Sans Soucis
A Cologne institution that a younger generation wouldn't recognise — but the mature-skin customer base is devoted. Classical, solid, unsurprising.
Pros
- ✓ Solid mature-skin range
- ✓ Classic formulation
- ✓ Good parfumerie availability
Cons
- ✗ Dated aesthetic
- ✗ No big hero product
- ✗ Limited global reach
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
