Brand Comparison
Sallve vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.4)
Sallve
Sallve is what you get when a Brazilian beauty editor (Julia Petit) and a tech entrepreneur build a skincare brand the way you'd build a startup: community polling for product development, ingredient-transparency-first marketing, and DTC pricing that cuts out pharmacy markups. The Super Vitamina C 20% and the Tonico Renovador are the two hero products, both formulated with Brazilian dermatologist input and priced at roughly half of imported equivalents. Sallve cracked the code on making Brazilians care about ingredient lists — not just packaging.
Pros
- ✓ community-developed product roadmap — users vote on what ships next
- ✓ transparent ingredient lists and pricing
- ✓ vitamin C serum rivals imports at half the price
- ✓ strong Brazilian dermatologist advisory board
Cons
- ✗ limited SKU count — only ~15 products
- ✗ online-only distribution — no pharmacy presence
- ✗ some products sell out for weeks
- ✗ packaging is functional, not luxe
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
