Brand Comparison
Saborino vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Saborino
Saborino is the BCL Company-owned Japanese brand that built the 60-second morning mask category. Founded in 2015, the brand's mint-scented Morning Face Mask (the original peppermint variant) became a Japanese drugstore phenomenon and TikTok viral product — wash, tone, moisturize in one wipe-and-go sheet, with a cooling mint sensation to wake you up. The Morning Mask line expanded into multiple variants (mint, fruity moist, calming) plus the Otsukaresama ("thanks for your hard work") night mask. Saborino's positioning is genuinely modern: morning skincare for clients who don't have time for the multi-step Japanese routine, in a single 60-second swipe.
Pros
- ✓ 60-second morning ritual genuinely useful for busy clients
- ✓ wash + tone + moisturize compression in single sheet
- ✓ TikTok cult validation
- ✓ accessible drugstore pricing ($15 for 28-32 sheets)
Cons
- ✗ sheet-mask waste profile (single-use cellulose)
- ✗ less treatment depth than dedicated serums
- ✗ mint scent can be off-putting for fragrance-averse users
- ✗ PEG-60 hydrogenated castor oil may not suit clean-beauty preferences
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
