Brand Comparison
Romand vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Romand
Romand is the undisputed queen of K-beauty lip products. Their Juicy Lasting Tint and Glasting Water Tint are among the most repurchased lip products in Asia. The shade development is exceptional — they consistently create colors that look good on Asian skin tones. Recently expanding into skincare-adjacent products like lip masks and balms.
Pros
- ✓ Best lip tint shade range in K-beauty
- ✓ Long-lasting formulas that actually work
- ✓ Constantly innovating new textures
- ✓ Very affordable for the quality
Cons
- ✗ Primarily a color brand — limited skincare
- ✗ Some tints can be drying without balm
- ✗ Shade matching online can be tricky
- ✗ Limited availability in Western retail
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
