Brand Comparison
Rohto Mentholatum vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 8)
Rating8/108.6/10
Price RangeBudget ($)Premium ($$$)
Founded18992007
OriginJapanSouth Korea
Products31
Best ForOily, Acne-Prone, ComboCombo, Mature, Sensitive
PhilosophyPharmaceutical-grade skincare accessible to everyoneDamask rose, deeply.
Rohto Mentholatum
The pharmacy giant behind Hada Labo and Melano CC — massive R&D budget delivering at drugstore prices.
Pros
- ✓ Pharmaceutical research backing
- ✓ Incredible value
- ✓ Wide product range
Cons
- ✗ Clinical packaging
- ✗ Some products contain fragrance
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent
