Brand Comparison
Pink Cheeks vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20122014
OriginSão Paulo, BrazilSouth Korea
Products219
Best ForCombo, Oily, SensitiveCombo, Oily, Sensitive, Dry
PhilosophySports-performance sunscreen and body — Brazilian marathoners' secret for years.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Pink Cheeks
Pink Cheeks built its reputation on real sport-use-case sunscreens. The Supreme SPF50 is the athlete's pick.
Pros
- ✓ Sport-grade water-resistance
- ✓ Fragrance-free sweat-tested
- ✓ Athletic community credibility
Cons
- ✗ Sports-specific
- ✗ Premium for Brazilian SPF
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
