Brand Comparison
Pilgrim vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.7)
Rating7.7/109/10
Price RangeBudget ($)Budget ($)
Founded20192014
OriginIndiaSouth Korea
Products1119
Best Fornormal, Combo, DryCombo, Oily, Sensitive, Dry
PhilosophyNew-generation Indian global-ingredients skincare — Spanish rosemary, Korean rice water, Moroccan argan, Indian amla. A modern Indian indie with global sourcing.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Pilgrim
Pilgrim is India's Gen-Z indie skincare — colourful packaging, global-sourced ingredients, Shark-Tank-India famous. Affordable, Instagram-friendly, earnest.
Pros
- ✓ Modern Indian indie aesthetic
- ✓ Global-ingredient sourcing
- ✓ Budget tier
Cons
- ✗ Young brand, formulations evolving
- ✗ Marketing more refined than product
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
