Brand Comparison
ONE THING vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
ONE THING
ONE THING is the ultimate customization brand. Each product contains one key botanical extract, so you can mix and match based on your skin's daily needs. The quality is surprisingly high for the price, and the concept is perfect for skincare enthusiasts who want control over their routine. Artemisia and Centella are standouts.
Pros
- ✓ Single-ingredient concept allows true customization
- ✓ Exceptionally affordable for the quality
- ✓ Large bottles with generous amounts
- ✓ Clean, transparent formulations
Cons
- ✗ Requires skincare knowledge to build a routine
- ✗ Packaging is very basic
- ✗ No complex multi-active products
- ✗ Some extracts are more effective than others
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
