Brand Comparison
Olehenriksen vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangePremium ($$$)Budget ($)
Founded19832014
OriginUnited StatesSouth Korea
Products419
Best Fordullness, Mature, normal, ComboCombo, Oily, Sensitive, Dry
PhilosophyCitrus-forward, Scandi-sunshine skincare — vitamin C hero, glow-oriented, playful packaging.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Olehenriksen
Ole Henriksen (Denmark-born, LA-based) made vitamin C fun. Banana Bright Eye Creme and Truth Serum are the cult classics.
Pros
- ✓ Glow-focused actives
- ✓ Fun branding
- ✓ Hero vitamin C range
Cons
- ✗ Citrus scents not for everyone
- ✗ Premium price for the category
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
