Brand Comparison
Natura vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.2)
Rating8.2/108.8/10
Price RangeMid-Range ($$)Premium ($$$)
Founded19692003
OriginBrazilSouth Korea
Products215
Best Fornormal, Dry, normal, MatureMature, Dry
PhilosophySustainable skincare from the Amazon — rainforest-sourced ingredients, fair-trade, carbon-neutral since 2007.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.
Natura
Brazil's global ambassador. The Ekos range with cupuaçu and açaí is genuinely good. Huge in Latin America, growing in the US.
Pros
- ✓ Amazonian ingredient story
- ✓ Sustainability-first
- ✓ Good textures
Cons
- ✗ Distribution quirks outside Brazil
- ✗ Brand voice varies by range
- ✗ Fragrance-heavy
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
