Brand Comparison
Natura vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.2)
Rating8.2/109/10
Price RangeMid-Range ($$)Budget ($)
Founded19692014
OriginBrazilSouth Korea
Products2119
Best Fornormal, Dry, normal, MatureCombo, Oily, Sensitive, Dry
PhilosophySustainable skincare from the Amazon — rainforest-sourced ingredients, fair-trade, carbon-neutral since 2007.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Natura
Brazil's global ambassador. The Ekos range with cupuaçu and açaí is genuinely good. Huge in Latin America, growing in the US.
Pros
- ✓ Amazonian ingredient story
- ✓ Sustainability-first
- ✓ Good textures
Cons
- ✗ Distribution quirks outside Brazil
- ✗ Brand voice varies by range
- ✗ Fragrance-heavy
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
