Brand Comparison
Naked Sundays vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Naked Sundays
The Aussie SPF brand that nailed reapplication behaviour. SPF50+ hydrating mist is the hero — actually protective AND pleasant to reapply at 2pm. Stick format is travel-bag gold. Prices are premium for SPF but the formulation-and-vibe combo is rare.
Pros
- ✓ Delightful textures that encourage reapplication
- ✓ Real SPF50+ with Aussie-standard TGA approval
- ✓ Skincare-first brand, not a sunscreen-first brand
- ✓ Packaging is beautiful
Cons
- ✗ Premium SPF pricing
- ✗ Not fragrance-free
- ✗ Hydrating bias — oily skin may want mattifying alternatives
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
