Brand Comparison

Miamo vs COSRX

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

COSRX

Higher editor rating (9 vs 8.6)

Miamo COSRX

Rating8.6/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20122013

OriginNaples, ItalySeoul, South Korea

Products631

Best ForSensitive, Acne-Prone, Mature, ComboOily, Combo, Acne-Prone, Sensitive

PhilosophyItalian pharmacist-founded clinical skincare — protocol-based, dermatologist-aligned, and built around proprietary actives like the patented ELPA25 non-photosensitising peel and Epigenage epigenetic complex.Minimal, effective formulations at accessible prices. Every product built around one or two proven actives with short, transparent ingredient lists.

Miamo

Miamo is what happens when a Neapolitan pharmacist mother and her dermatology-trained daughter decide the existing dermocosmetic brands aren't doing enough. Founded in 2012 by Elena Aceto di Capriglia (the pharmacist) and Camilla D'Antonio (her daughter, who developed the patented ELPA25 peel after her own struggle with melasma), Miamo is a "functional cosmetics" house that sells through pharmacy channels — over 1,700 Italian pharmacies stock it, plus a UK launch in 2026. The lines are named like clinical protocols: Acnever (acne), Pigment Control (hyperpigmentation), Age Reverse (anti-aging), Restructuring (barrier repair). Active ingredient lists punch far above their price point — 5% niacinamide + hexylresorcinol + Brightenyl in the Triple Brightening Cream, tranexamic acid + tetrapeptide-30 in the Pigment Control Advanced Serum, ceramide + cholesterol + glycosphingolipids in the Essential Lipids Serum. The packaging is pharmacy-restrained, the marketing is education-led, and the brand is genuinely family-owned.

Pros