Brand Comparison
Lululun vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8)
Rating8/108.8/10
Price RangeBudget ($)Premium ($$$)
Founded20112003
OriginJapanSouth Korea
Products45
Best ForDry, Combo, SensitiveMature, Dry
PhilosophyDaily sheet masks that make masking a habit, not a luxuryRoyal-court hanbang for the woman who wants her anti-aging to feel ceremonial.
Lululun
Japan number one sheet mask brand — proved that daily masking is both affordable and effective.
Pros
- ✓ 32 masks per box
- ✓ Daily-use formula
- ✓ Affordable luxury
Cons
- ✗ Single-use waste
- ✗ Limited non-mask products
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
