Brand Comparison
Lululun vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeBudget ($)Budget ($)
Founded20112014
OriginJapanSouth Korea
Products419
Best ForDry, Combo, SensitiveCombo, Oily, Sensitive, Dry
PhilosophyDaily sheet masks that make masking a habit, not a luxuryHanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Lululun
Japan number one sheet mask brand — proved that daily masking is both affordable and effective.
Pros
- ✓ 32 masks per box
- ✓ Daily-use formula
- ✓ Affordable luxury
Cons
- ✗ Single-use waste
- ✗ Limited non-mask products
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
