Brand Comparison

Logona vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 7.5)

Logona The History of Whoo

Rating7.5/108.8/10

Price RangeBudget ($)Premium ($$$)

Founded19782003

OriginGermanySouth Korea

Products25

Best ForSensitive, normal, DryMature, Dry

PhilosophyGerman certified-organic pioneer — NATRUE-certified, hypoallergenic-forward, vegetarian / vegan formulations.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Logona

Logona is the quieter German organic brand — less famous than Weleda, cheaper than Dr. Hauschka. Reliable sensitive-skin formulations, budget organic tier.

Pros

✓ NATRUE certified organic
✓ Hypoallergenic formulations
✓ Budget organic tier

Cons

✗ Less aesthetically refined
✗ Mild active concentration

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros