Brand Comparison
LG vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8)
LG
LG Pra.L is the beauty device arm of one of Korea biggest electronics companies, and it shows. Their LED masks and derma devices are engineered with the same precision as LG TVs — quiet, reliable, and beautifully designed. Priced at the top of the market but worth it for serious device enthusiasts.
Pros
- ✓ Backed by LG Electronics engineering
- ✓ Strong build quality and warranties
- ✓ Extensive Korean clinical studies
Cons
- ✗ Very expensive
- ✗ Styling can feel overly clinical
- ✗ Limited availability outside Korea
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
