Brand Comparison

LG vs Isoi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Isoi

Higher editor rating (8.6 vs 8)

LG Isoi

Rating8/108.6/10

Price RangePremium ($$$)Premium ($$$)

Founded20172007

OriginSeoul, South KoreaSouth Korea

Products11

Best Foranti-aging, firming, all skin typesCombo, Mature, Sensitive

PhilosophyMedical-grade beauty devices engineered by LG Electronics, bringing the company hardware expertise to at-home skincare tools.Damask rose, deeply.

LG

LG Pra.L is the beauty device arm of one of Korea biggest electronics companies, and it shows. Their LED masks and derma devices are engineered with the same precision as LG TVs — quiet, reliable, and beautifully designed. Priced at the top of the market but worth it for serious device enthusiasts.

Pros

✓ Backed by LG Electronics engineering
✓ Strong build quality and warranties
✓ Extensive Korean clinical studies

Cons

✗ Very expensive
✗ Styling can feel overly clinical
✗ Limited availability outside Korea

Isoi

Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.

Pros