Brand Comparison
La Mav vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8)
La Mav
La Mav sits in the Paula's Choice adjacency: active-forward but organic certified. The retinol serum is surprisingly potent for a certified-organic formula. Vitamin C Elixir is strong. Packaging is clean, the pricing is sensible. Rarely talked about outside Australia, which is the only real complaint.
Pros
- ✓ Retinol + vitamin C serums that actually work
- ✓ Organic certification + performance-focused formulas
- ✓ Reasonable pricing
- ✓ Strong online DTC presence in AU
Cons
- ✗ Limited US/UK distribution
- ✗ Brand awareness outside AU still small
- ✗ Some LOIs include natural preservatives that reduce shelf life
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
