Brand Comparison
L:A Bruket vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.1)
Rating8.1/109/10
Price RangePremium ($$$)Premium ($$$)
Founded20081995
OriginSwedenSouth Korea
Products114
Best Fornormal, Dry, Matureluxury skincare, Mature, K-prestige, gifting
PhilosophySwedish west-coast apothecary — hand-made formulas, seaweed and salt from Varberg, minimalist amber bottles.AmorePacific's luxury skincare-meets-color-cosmetics house — Black Cushion icon, Sensual Powder Matte Lipstick, and serious skincare.
L:A Bruket
The aesthetic you bookmark and the formulas back it up. Everything smells and feels like the Swedish sea. Quiet cult status.
Pros
- ✓ Beautiful design
- ✓ Genuinely coastal Swedish formulas
- ✓ Fragrance-forward but not obnoxious
Cons
- ✗ Premium pricing
- ✗ Fragrance-heavy
- ✗ Light on clinical actives
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
- ✗ Branding can feel formal
