Brand Comparison
Kurved vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.4)
Kurved
Kurved is one of the most compelling K-beauty launches of the past two years. Founded in late 2024 by former broadcast journalist So-Young Kim, the brand bets on NMN — a cellular energy ingredient that's become a buzzword in longevity science — paired with peptides. Entering Ulta in late 2025, Marie Claire-flagged.
Pros
- ✓ Buzzy NMN-led formulations
- ✓ Strong founder story
- ✓ Ulta US distribution
Cons
- ✗ Very new brand (2024)
- ✗ Limited long-term review history
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
- ✗ Overkill for anyone under 35
