Brand Comparison
Kurved vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.4)
Kurved
Kurved is one of the most compelling K-beauty launches of the past two years. Founded in late 2024 by former broadcast journalist So-Young Kim, the brand bets on NMN — a cellular energy ingredient that's become a buzzword in longevity science — paired with peptides. Entering Ulta in late 2025, Marie Claire-flagged.
Pros
- ✓ Buzzy NMN-led formulations
- ✓ Strong founder story
- ✓ Ulta US distribution
Cons
- ✗ Very new brand (2024)
- ✗ Limited long-term review history
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
- ✗ Branding can feel formal
