Brand Comparison
Kracie vs The History of Whoo
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.2)
Kracie
Kracie is the quiet giant of Japanese drugstore skincare — a 130+ year old pharmaceutical company whose Hadabisei 3D sheet masks are a kogyaru-era icon. The masks are the hero: a figure-8 cut that wraps the face properly, essence-saturated, and genuinely effective at $2 a piece. The Naive cleansing line (plant-based, peach-scented) is a drugstore staple. Not glamorous — correct.
Pros
- ✓ 130+ year pharmaceutical heritage
- ✓ Hadabisei 3D masks are a Japanese sheet-mask benchmark
- ✓ drugstore pricing for real performance
- ✓ genuine botanical R&D behind the Naive range
Cons
- ✗ fragrance-present in most lines
- ✗ branding is decades behind the formulas
- ✗ availability outside Japan is patchy
The History of Whoo
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
- ✓ Heritage formulas with modern polish
- ✓ Exceptional packaging
- ✓ Strong mature-skin results
Cons
- ✗ Luxury pricing
- ✗ Heavy herbal fragrance
