Brand Comparison
Korff vs Rejuran
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Rejuran
Higher editor rating (8.7 vs 8.5)
Korff
Korff is the kind of pharmacy-shelf Italian skincare that gets handed down across generations of Italian women. The Cure Suprème anti-aging line is the brand's heaviest hitter (peptides, retinol, hyaluronic), and the Idratazione hydration range is the daily-driver staple. Doesn't reinvent skincare, just executes Italian dermatologist-prescribed formulas reliably for 45+ years.
Pros
- ✓ Dermatologist-developed formulations
- ✓ Available in every Italian pharmacy
- ✓ Consistent quality
- ✓ Fair price for the formula complexity
Cons
- ✗ Branding is dated by global standards
- ✗ Distribution outside Italy is patchy
- ✗ Marketing is dry — not magazine-y
Rejuran
Rejuran is the consumer-skincare arm of Pharma Research Products, the Korean biopharma company that developed the original Rejuran Healer injectable — the same PDRN (polydeoxyribonucleotide) dermal treatment that's been a staple of Korean aesthetic clinics since 2014. The topical line translates that clinical DNA into daily-use products, anchored by the patented c-PDRN® complex at 0.5% concentration plus proprietary DOT® (Dermal Optimizing Technology) delivery. The Turnover Ampoule is the hero: a lightweight serum that targets fine lines, firmness, and texture with the same salmon-DNA active that made the injectable famous. Rejuran launched at Sephora US in 2024, won the 2025 Olive Young Slow Aging award, and has become the face of the PDRN trend that's dominating K-beauty in 2025–2026. The price point is premium-mid ($45–55), justified by the clinical pedigree and patented delivery system. Worth reaching for if you want the PDRN trend from the company that actually invented it.
Pros
- ✓ invented the PDRN category — the original, not a copycat
