Brand Comparison
Korff vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 8.5)
Korff
Korff is the kind of pharmacy-shelf Italian skincare that gets handed down across generations of Italian women. The Cure Suprème anti-aging line is the brand's heaviest hitter (peptides, retinol, hyaluronic), and the Idratazione hydration range is the daily-driver staple. Doesn't reinvent skincare, just executes Italian dermatologist-prescribed formulas reliably for 45+ years.
Pros
- ✓ Dermatologist-developed formulations
- ✓ Available in every Italian pharmacy
- ✓ Consistent quality
- ✓ Fair price for the formula complexity
Cons
- ✗ Branding is dated by global standards
- ✗ Distribution outside Italy is patchy
- ✗ Marketing is dry — not magazine-y
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
