Brand Comparison
Klorane vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.8)
Rating7.8/109/10
Price RangeBudget ($)Budget ($)
Founded19652014
OriginFranceSouth Korea
Products419
Best Fornormal, Sensitive, DryCombo, Oily, Sensitive, Dry
PhilosophyPierre Fabre dermo-cosmetic — pharmacy staple with plant-extract science, specialises in hair but solid face offerings.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Klorane
Klorane is a Pierre Fabre pharmacy classic. Best known for hair, but their micellar waters and dermo-protective creams are French-drugstore staples that sit next to Bioderma.
Pros
- ✓ Pierre Fabre pharmacy credibility
- ✓ Affordable €10-15 tier
- ✓ Plant-extract formulations
Cons
- ✗ Hair line more famous than skincare
- ✗ Fragrance in some products
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
