Brand Comparison

Keana Nadeshiko vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

Keana Nadeshiko Krave Beauty

Rating8.5/108.7/10

Price RangeBudget ($)Mid-Range ($$)

Founded20102017

OriginJapanSeoul, South Korea

Products47

Best ForSensitive, normal, DrySensitive, Acne-Prone, compromised-barrier

PhilosophyRice-ferment drugstore cult — the ¥1,500 secret every Japanese beauty editor knows.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

Keana Nadeshiko

Keana Nadeshiko's Rice Toner and Rice Face Mask are the two cheapest "Japanese rice skincare" products you can buy, and they routinely beat ¥8,000 premium rivals in blind tests. The packaging is awful drugstore pink. The products are surprisingly good. This is the arbitrage play of the category.

Pros

✓ Drugstore pricing, premium performance
✓ Excellent rice-ferment formulas
✓ Fragrance-free core line

Cons

✗ Ugly drugstore packaging
✗ Limited range
✗ JP-only most channels

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros