Brand Comparison
Jurlique vs Hera
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Hera
Higher editor rating (9 vs 7.6)
Rating7.6/109/10
Price RangePremium ($$$)Premium ($$$)
Founded19851995
OriginAustraliaSouth Korea
Products54
Best Fornormal, Dry, Mature, Sensitiveluxury skincare, Mature, K-prestige, gifting
PhilosophyBiodynamic farm-to-face skincare — South Australian herbs, Demeter-certified farm, rose a signature note.AmorePacific's luxury skincare-meets-color-cosmetics house — Black Cushion icon, Sensual Powder Matte Lipstick, and serious skincare.
Jurlique
The OG Australian biodynamic brand. Rosewater Balancing Mist is a fragrance-forward cult item. Feels distinctly of another era, still pleasant.
Pros
- ✓ Biodynamic farming
- ✓ Heritage brand
- ✓ Strong rose range
Cons
- ✗ Fragrance-heavy
- ✗ Dated aesthetic
- ✗ Light on actives
Hera
Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.
Pros
- ✓ AmorePacific-backed luxury
- ✓ Black Cushion is iconic
- ✓ Strong skincare lineup beyond cushions
- ✓ Premium texture quality
Cons
- ✗ Luxury pricing across the board
- ✗ Less Western distribution
- ✗ Branding can feel formal
