Brand Comparison
Jurlique vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.6)
Rating7.6/109/10
Price RangePremium ($$$)Budget ($)
Founded19852014
OriginAustraliaSouth Korea
Products519
Best Fornormal, Dry, Mature, SensitiveCombo, Oily, Sensitive, Dry
PhilosophyBiodynamic farm-to-face skincare — South Australian herbs, Demeter-certified farm, rose a signature note.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Jurlique
The OG Australian biodynamic brand. Rosewater Balancing Mist is a fragrance-forward cult item. Feels distinctly of another era, still pleasant.
Pros
- ✓ Biodynamic farming
- ✓ Heritage brand
- ✓ Strong rose range
Cons
- ✗ Fragrance-heavy
- ✗ Dated aesthetic
- ✗ Light on actives
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
