Brand Comparison

Jacqueline Evans vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8.4)

Jacqueline Evans The History of Whoo

Rating8.4/108.8/10

Price RangePremium ($$$)Premium ($$$)

Founded20112003

OriginAustraliaSouth Korea

Products25

Best Forclean beauty, organic skincare, Mature, giftingMature, Dry

PhilosophyAustralian organic skincare with a Melbourne formulator's discipline and a strong eye-care lineup.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Jacqueline Evans

Jacqueline Evans is the Melbourne-based organic skincare brand founded by aromatherapist Jacqueline Evans, with a tightly-edited catalog of clean serums, oils, and treatments. The Botanical Anti-Ageing Eye Serum and Naturally Radiant Day Cream are the most-recognised heroes. Premium pricing for organic credentials, distribution via specialist clean-beauty retailers.

Pros

✓ Strong organic credentials
✓ Founder-formulator credibility
✓ Premium ingredient sourcing
✓ Distinct Melbourne identity

Cons

✗ Premium pricing
✗ Limited international distribution
✗ Smaller catalog

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros