Brand Comparison

Jacqueline Evans vs Isoi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Isoi

Higher editor rating (8.6 vs 8.4)

Jacqueline Evans Isoi

Rating8.4/108.6/10

Price RangePremium ($$$)Premium ($$$)

Founded20112007

OriginAustraliaSouth Korea

Products21

Best Forclean beauty, organic skincare, Mature, giftingCombo, Mature, Sensitive

PhilosophyAustralian organic skincare with a Melbourne formulator's discipline and a strong eye-care lineup.Damask rose, deeply.

Jacqueline Evans

Jacqueline Evans is the Melbourne-based organic skincare brand founded by aromatherapist Jacqueline Evans, with a tightly-edited catalog of clean serums, oils, and treatments. The Botanical Anti-Ageing Eye Serum and Naturally Radiant Day Cream are the most-recognised heroes. Premium pricing for organic credentials, distribution via specialist clean-beauty retailers.

Pros

✓ Strong organic credentials
✓ Founder-formulator credibility
✓ Premium ingredient sourcing
✓ Distinct Melbourne identity

Cons

✗ Premium pricing
✗ Limited international distribution
✗ Smaller catalog

Isoi

Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.

Pros