Brand Comparison

Inde Wild vs Hera

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Hera

Higher editor rating (9 vs 8.5)

Inde Wild Hera

Rating8.5/109/10

Price RangePremium ($$$)Premium ($$$)

Founded20211995

OriginIndiaSouth Korea

Products14

Best ForSouth Asian diaspora, Indian rituals, Sephora shoppers, giftingluxury skincare, Mature, K-prestige, gifting

PhilosophyIndian-American beauty brand bringing Indian beauty rituals to a US Sephora audience.AmorePacific's luxury skincare-meets-color-cosmetics house — Black Cushion icon, Sensual Powder Matte Lipstick, and serious skincare.

Inde Wild

Inde Wild is the Indian-American crossover brand that translates Indian beauty rituals into Sephora-friendly US distribution — Champi Hair Oil, Skin Saviour Day Cream, kohl-coded eyeliners. Founded by Diipa Khosla in 2021, the brand has built a loyal following among South Asian diaspora consumers and US-mainstream Sephora shoppers. Pricing leans premium for Indian-coded formulations, but the global distribution is the differentiator.

Pros

✓ Strong Indian heritage with global polish
✓ Sephora US availability
✓ Strong founder narrative
✓ Indian rituals translated for global market

Cons

✗ Premium pricing for Indian formulas
✗ Some products feel marketing-led
✗ Newer brand

Hera

Hera is the AmorePacific-owned Korean luxury house that has produced one of the most photographed cushion compacts in beauty history (the Black Cushion) and a quietly excellent skincare lineup that doesn't get the same Sephora-front-row coverage as Sulwhasoo or Whoo. Premium pricing, Korean luxury heritage, formulations that earn their place at the top of any K-prestige routine.

Pros