Brand Comparison
Ilso vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.5)
Ilso
Ilso has quietly become a Hwahae darling in 2025 with its watery sebum-melting formulas. Beloved by Korean beauty editors for the way it dissolves blackheads and oxidized sebum without a single scrub bead in sight. The brand is small, focused, and consistently top-ranked on Olive Young.
Pros
- ✓ Hwahae 2025 Best Peeling winner
- ✓ Pore-friendly without irritation
- ✓ Watery, mess-free textures
Cons
- ✗ Limited line-up
- ✗ Newer to the global market
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
