Brand Comparison
Huxley vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.9)
Huxley
Huxley built its identity around a single Saharan ingredient — prickly-pear seed oil, cold-pressed from Berber cooperatives in Morocco. It's a genuinely interesting story, and the Oil Essence is a quiet workhorse. Pricing lands in the premium K-indie range, which makes sense given the supply chain but can sting.
Pros
- ✓ Distinctive ingredient story
- ✓ Solid antioxidant oils
- ✓ Beautiful minimalist packaging
Cons
- ✗ Premium pricing for the category
- ✗ Fragranced
- ✗ Narrow range
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
