Brand Comparison

Hello Sunday vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.7)

Hello Sunday Beauty of Joseon

Rating8.7/109/10

Price RangeMid-Range ($$)Budget ($)

Founded20202014

OriginGermanySouth Korea

Products219

Best Forclean SPF lovers, Sensitive, daily reapplication, editorial skincareCombo, Oily, Sensitive, Dry

PhilosophyBerlin-born clean SPF brand reframing daily sunscreen as a fashion-forward beauty essential.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Hello Sunday

Hello Sunday is the Berlin clean-beauty brand that turned reapplication-friendly mineral SPF into a magazine-cover product. The One That's a Serum (SPF50 + skincare hybrid), The Retouch One (SPF50 stick), and The Mineral One are the heroes, distributed through clean-beauty retailers across Europe. Premium pricing, but for a daily product you actually want to use.

Pros

✓ Genuinely well-formulated mineral SPF
✓ Editorial-friendly design
✓ Reapplication-friendly formats
✓ Strong clean-beauty positioning

Cons

✗ Premium pricing
✗ Limited US distribution
✗ Newer brand

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros