Brand Comparison

Heimish vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8)

Heimish The History of Whoo

Rating8/108.8/10

Price RangeBudget ($)Premium ($$$)

Founded20152003

OriginSouth KoreaSouth Korea

Products75

Best ForSensitive, Dry, ComboMature, Dry

PhilosophyGentle, home-inspired skincare at honest prices. The name means 'homey' in German, reflecting the brand's focus on comfort-first formulations that feel like a warm blanket for your skin.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Heimish

Heimish quietly built a loyal following by doing the basics really well at prices that undercut most competitors. The All Clean Balm is a legitimate alternative to pricier cleansing balms, and the green foam cleanser is one of the gentlest drugstore-tier washes you can find. The brand doesn't chase trends or hype ingredients — it just makes solid, affordable products. If you're building a routine on a budget, Heimish deserves serious consideration.

Pros

✓ Exceptional value across the entire range
✓ Gentle formulations suitable for sensitive skin
✓ All Clean Balm rivals more expensive alternatives
✓ Fragrance-free options available

Cons

✗ Brand awareness is low outside K-beauty circles
✗ Limited product range
✗ Packaging feels budget — because it is

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros