Brand Comparison

Goodal vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8)

Goodal The History of Whoo

Rating8/108.8/10

Price RangeBudget ($)Premium ($$$)

Founded20122003

OriginSouth KoreaSouth Korea

Products115

Best ForCombo, Oily, DryMature, Dry

PhilosophyVitamin C innovation through green tangerine extract from Jeju Island.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Goodal

Goodal made vitamin C accessible to K-beauty lovers who found traditional L-ascorbic acid too harsh. Their Green Tangerine Vita C line is genuinely effective at brightening without irritation. The price-to-quality ratio is exceptional. A solid mid-range brand that does one thing really well.

Pros

✓ Green tangerine vitamin C is effective yet gentle
✓ Excellent brightening results for the price
✓ Stable vitamin C formulations
✓ Fresh, citrus-forward aesthetic

Cons

✗ Heavily focused on one ingredient line
✗ Some products contain fragrance
✗ Not ideal for very sensitive skin
✗ Limited routine coverage outside brightening

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros