Brand Comparison

Goodal vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8)

Goodal Beauty of Joseon

Rating8/109/10

Price RangeBudget ($)Budget ($)

Founded20122014

OriginSouth KoreaSouth Korea

Products1119

Best ForCombo, Oily, DryCombo, Oily, Sensitive, Dry

PhilosophyVitamin C innovation through green tangerine extract from Jeju Island.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Goodal

Goodal made vitamin C accessible to K-beauty lovers who found traditional L-ascorbic acid too harsh. Their Green Tangerine Vita C line is genuinely effective at brightening without irritation. The price-to-quality ratio is exceptional. A solid mid-range brand that does one thing really well.

Pros

✓ Green tangerine vitamin C is effective yet gentle
✓ Excellent brightening results for the price
✓ Stable vitamin C formulations
✓ Fresh, citrus-forward aesthetic

Cons

✗ Heavily focused on one ingredient line
✗ Some products contain fragrance
✗ Not ideal for very sensitive skin
✗ Limited routine coverage outside brightening

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros