Brand Comparison

Go-To vs The History of Whoo

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

The History of Whoo

Higher editor rating (8.8 vs 8.2)

Go-To The History of Whoo

Rating8.2/108.8/10

Price RangeMid-Range ($$)Premium ($$$)

Founded20142003

OriginAustraliaSouth Korea

Products65

Best Fornormal, Sensitive, Dry, ComboMature, Dry

PhilosophyFun, no-fuss, dermatologist-partnered skincare for women who've read one too many skincare routines.Royal-court hanbang for the woman who wants her anti-aging to feel ceremonial.

Go-To

Zoe Foster Blake's no-nonsense line. Formulas are solid, packaging is joy, marketing is actually funny. Face Hero and Exfoliating Swipeys are the staples.

Pros

✓ Beginner-friendly
✓ Genuinely fun branding
✓ Strong hero products

Cons

✗ Light on actives at the top end
✗ Not for routine-nerds
✗ Limited range

The History of Whoo

Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.

Pros