Brand Comparison
Go-To vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.2)
Rating8.2/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20142014
OriginAustraliaSouth Korea
Products619
Best Fornormal, Sensitive, Dry, ComboCombo, Oily, Sensitive, Dry
PhilosophyFun, no-fuss, dermatologist-partnered skincare for women who've read one too many skincare routines.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Go-To
Zoe Foster Blake's no-nonsense line. Formulas are solid, packaging is joy, marketing is actually funny. Face Hero and Exfoliating Swipeys are the staples.
Pros
- ✓ Beginner-friendly
- ✓ Genuinely fun branding
- ✓ Strong hero products
Cons
- ✗ Light on actives at the top end
- ✗ Not for routine-nerds
- ✗ Limited range
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
