Brand Comparison
Frankly vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8.2)
Frankly
Frankly is a 2026 game-changer pick from Stylevana — a young brand built around full-disclosure formulation and high-performance peptide chemistry. Their Closer Serum is an editor's favorite for plumping. The brand's whole pitch is 'no mystery ingredients,' and they back it up with full INCI breakdowns on every product page.
Pros
- ✓ Transparent INCI storytelling
- ✓ Strong peptide formulations
- ✓ Editorially buzzy in 2026
Cons
- ✗ Very new (2023 launch)
- ✗ Limited track record
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
