Brand Comparison
FOREO vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
FOREO
FOREO is technically Swedish, but its LUNA series became a fixture in Korean 10-step routines and is sold in every major Korean beauty retailer. The LUNA 4 is still the default recommendation for anyone who wants to add a cleansing device without the bacterial concerns of traditional brushes.
Pros
- ✓ Silicone is hygienic and lasts years
- ✓ Waterproof and travel-friendly
- ✓ Gentle enough for sensitive skin
Cons
- ✗ Expensive for a cleansing tool
- ✗ Results are subtle rather than transformative
- ✗ Not a substitute for active treatments
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
