Brand Comparison
Feito Brasil vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 8)
Rating8/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20072014
OriginBrazilSouth Korea
Products119
Best Fornormal, Dry, MatureCombo, Oily, Sensitive, Dry
PhilosophyAmazonian ingredients and artisanal production — fruit-derived butters, São Paulo-made, designed with Brazilian graphic artists.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Feito Brasil
The body-care cult in the know. Feito's Manaca and Cacau ranges are genuinely beautiful, genuinely Brazilian. Face range smaller but quality.
Pros
- ✓ Amazonian ingredient depth
- ✓ Artist-led design
- ✓ Strong body care
Cons
- ✗ Limited face range
- ✗ Fragrance-forward
- ✗ Premium-ish for local
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
