Brand Comparison
Ettusais vs Isoi
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Isoi
Higher editor rating (8.6 vs 7.8)
Rating7.8/108.6/10
Price RangeBudget ($)Premium ($$$)
Founded19922007
OriginJapanSouth Korea
Products11
Best ForOily, Combo, Acne-ProneCombo, Mature, Sensitive
PhilosophyShiseido's youth-skincare offshoot — targeted at teens + 20s acne and pore concerns, J-drugstore prices.Damask rose, deeply.
Ettusais
Shiseido-backed acne skincare that costs a third of SK-II. Good for adolescent and 20-something Japanese skin concerns. Often overlooked by international buyers.
Pros
- ✓ Accessible Shiseido R&D
- ✓ Focused on acne + pores
- ✓ Under ¥2000
Cons
- ✗ Limited international retail
- ✗ Packaging feels young
Isoi
Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.
Pros
- ✓ Long track record on PIH and dark spots
- ✓ Damask rose hero ingredient
- ✓ Hwahae 2025 award winner
Cons
- ✗ Premium pricing
- ✗ Heavier rose scent
