Brand Comparison
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
The History of Whoo
Higher editor rating (8.8 vs 8.3)
Elixir is where Shiseido parks the anti-aging R&D it doesn't want to bury inside the flagship Shiseido line. The Superieur Lift Moist Emulsion is a legitimately good collagen-focused moisturizer, and the Reboute line is respectable. Think "Shiseido for the 40-something who hits Don Quijote on the way home."
Pros
Cons
Price tags that make you wince and packaging that belongs in a palace museum — but the Bichup Self-Generating Anti-Aging Essence is legitimately good, and the Gongjinhyang:Seol brightening line has receipts. You're paying for the ritual as much as the results, which is either the point or the problem, depending on who you are.
Pros
Cons
The History of Whoo
The History of Whoo
The History of Whoo
The History of Whoo
The History of Whoo
