Brand Comparison
Edible Beauty vs Beauty of Joseon
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Beauty of Joseon
Higher editor rating (9 vs 7.5)
Rating7.5/109/10
Price RangeMid-Range ($$)Budget ($)
Founded20152014
OriginSydney, AustraliaSouth Korea
Products319
Best ForSensitive, normal, DryCombo, Oily, Sensitive, Dry
PhilosophyBeauty-from-the-kitchen-shelf — edible-grade ingredients, nutraceutical positioning, Ayurveda-adjacent formulations.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.
Edible Beauty
Edible Beauty specialises in wellness-crossover formulations — teas, serums, and supplements in a coherent brand ecosystem.
Pros
- ✓ Unique edible-ingredient angle
- ✓ Wellness-credibility
- ✓ Clean formulations
Cons
- ✗ Niche product mix
- ✗ Premium pricing
Beauty of Joseon
Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.
Pros
- ✓ Exceptional price-to-performance ratio
- ✓ Relief Sun SPF 50+ is a standout product
- ✓ Hanbang ingredients backed by real formulation
- ✓ Elegant textures despite budget pricing
Cons
- ✗ Limited product range compared to larger brands
- ✗ Hanbang marketing can feel vague
- ✗ Some products sell out frequently
