Brand Comparison

EasyDew vs Isoi

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

EasyDew

Higher editor rating (8.7 vs 8.6)

EasyDew Isoi

Rating8.7/108.6/10

Price RangePremium ($$$)Premium ($$$)

Founded20082007

OriginSouth KoreaSouth Korea

Products21

Best ForMature, Dry, normalCombo, Mature, Sensitive

PhilosophyPharmaceutical-grade EGF, made gentle.Damask rose, deeply.

EasyDew

EasyDew is built on real medical chemistry — the brand was founded by Daewoong Pharmaceutical and uses pharmaceutical-grade EGF (Epidermal Growth Factor), an ingredient most OTC skincare can't legally formulate with at this concentration. Olive Young named them their #1 'slow aging' brand in 2025, and Marie Claire flagged them as one of the K-beauty brands to watch.

Pros

✓ Pharmaceutical-grade EGF
✓ Olive Young #1 slow aging 2025
✓ Backed by real lab science

Cons

✗ Premium pricing
✗ Clinical-leaning aesthetic

Isoi

Isoi has been quietly excellent for nearly two decades, but 2025 is its breakout year. The Blemish Care Up Serum picked up multiple Hwahae nods, and dermatology-leaning K-beauty fans have been quietly recommending it for fading post-acne marks for years. Premium-leaning but worth it.

Pros