Brand Comparison

Davene vs Beauty of Joseon

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Beauty of Joseon

Higher editor rating (9 vs 8.4)

Davene Beauty of Joseon

Rating8.4/109/10

Price RangeBudget ($)Budget ($)

Founded19422014

OriginBrazilSouth Korea

Products219

Best Forbudget, everyday basics, Brazilian heritage classics, family useCombo, Oily, Sensitive, Dry

PhilosophyBrazilian heritage moisturizer brand — the cream every Brazilian grandmother kept on the bathroom shelf.Hanbang (traditional Korean herbal medicine) meets modern cosmetic science. Heritage ingredients like rice, ginseng, and propolis in contemporary formulations.

Davene

Davene is to Brazil what Nivea is to Germany — the heritage drugstore moisturizer brand every Brazilian household has used for three generations. The Creme Hidratante (the iconic blue jar) is the brand's defining product, but the line has expanded into face creams, body lotions, and a small skincare-treatment range. Pricing is unbeatable for the formulation quality, and distribution is everywhere from supermarkets to corner farmacias.

Pros

✓ Iconic Brazilian heritage
✓ Genuinely affordable across line
✓ Distribution everywhere in Brasil
✓ Reliable formulation history

Cons

✗ Branding feels dated
✗ Limited active-ingredient innovation
✗ Distribution outside Brazil is patchy

Beauty of Joseon

Beauty of Joseon has quietly become one of the most impressive value propositions in K-beauty. Their Relief Sun is arguably the best budget sunscreen globally, and the Glow Serum delivers genuine results at a price that undercuts competitors by half. The hanbang angle could be gimmicky, but they back it with solid formulation science.

Pros