Brand Comparison
Celimax vs Purito
A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?
Our Pick
Celimax
Higher editor rating (8.4 vs 7.5)
Celimax
Celimax is the kind of brand that solves a problem you didn't know was solvable — gentle BHA pads that don't feel like punishment. The Jiwoogae line has had a viral 2025 thanks to TikTok dermatology fans calling it the safest acid pad they've tried. Available globally via Soko Glam, YesStyle, and iHerb.
Pros
- ✓ Hwahae 2025 #1 peeling pad
- ✓ Sensitive-skin-friendly actives
- ✓ Strong global availability
Cons
- ✗ Brand identity still evolving
- ✗ Smaller catalog
Purito
Purito had a rough public moment when their original sunscreen was found to have lower SPF than claimed. To their credit, they pulled the product, reformulated, and came back with improved transparency. The current Centella line is genuinely good — particularly for sensitive skin. A brand that earned respect by owning a mistake.
Pros
- ✓ Centella formulations are excellent
- ✓ Fully transparent about ingredients and concentrations
- ✓ Learned from SPF controversy and improved
- ✓ Truly unscented options
Cons
- ✗ Still rebuilding trust after SPF incident
- ✗ Small product range
- ✗ Some products lack the punch of competitors
- ✗ Not widely available in physical retail
