Brand Comparison

By Wishtrend vs Krave Beauty

A head-to-head comparison of two popular K-beauty brands. Which one is right for your skin?

Our Pick

Krave Beauty

Higher editor rating (8.7 vs 8.5)

By Wishtrend Krave Beauty

Rating8.5/108.7/10

Price RangeMid-Range ($$)Mid-Range ($$)

Founded20152017

OriginSeoul, South KoreaSeoul, South Korea

Products77

Best ForAcne-Prone, pigmentation, dullSensitive, Acne-Prone, compromised-barrier

PhilosophyResults-driven skincare formulated by the team behind Wishtrend, with a focus on potent actives and clinical efficacy.Liah Yoo's "press reset" philosophy: strip skincare back to what the barrier actually needs.

By Wishtrend

By Wishtrend is Wishtrend in-house brand and it is excellent. Their Pure Vitamin C 21.5 Advanced Serum is one of the most potent L-ascorbic acid serums at its price point, and the Polyphenol in Propolis 15 Ampoule is a cult favorite for acne-prone skin. The brand is the definition of formulator-first K-beauty.

Pros

✓ Clinically-potent vitamin C formulations
✓ Effective for pigmentation and acne
✓ Strong transparency and ingredient education
✓ Affordable for the active strengths

Cons

✗ Potent actives can be irritating for beginners
✗ Vitamin C oxidizes if not stored properly
✗ Not for sensitive skin

Krave Beauty

Liah Yoo built Krave Beauty the way you wish more brands would — with a skincare-fatigued YouTube audience in mind, a commitment to stripping back rather than piling on, and one genuine cult hit in Great Barrier Relief. Small catalog, specific mission, loyal fans. Not for people who want a 10-step system. Very much for people whose skin has been yelled at for too long.

Pros